PORTFOLIO / 2018 - TODAY
Selected work, end to end.
Seven projects for local heroes and international brands: strategy, design and execution
01
Le Pain Quotidien
Design and development of a global HR web portal for an international chain of bakery-restaurants with over 200 locations worldwide — alongside a local HR website for the Belgian market, built around a recruitment-oriented experience and a brand-consistent identity across all markets.
PROJECT MANAGEMENT
WEB PROJECT MANAGEMENT
MULTI-MARKET COORDINATION
CMS
02
Wolf Food Market
A complete redesign for Belgium's first food market, opened in 2019 inside a former bank in Brussels. A visual snacking-oriented responsive website, supported by SEO content writing, optimisation and Google My Business.
PROJECT MANAGEMENT
03
AutoRepairGroup
When Carglass Carrosserie became AutoRepairGroup in 2021, a digital marketing strategy and global communication plan were built from scratch: objectives and KPIs, social media and Google Ads campaigns, coordination of the web design team and CRM implementation across 14 locations.
STRATEGY
04
Fall In Laugh
User experience improvement and natural search optimisation for a laughter-yoga experience launched on Airbnb by a published author who has worked with Meta, Spotify and Google. Navigation restructuring, a dedicated press section and relevant SEO content written with UX as the priority.
UX DESIGN
WEBSITE REDESIGN & SEO
DIGITAL STRATEGY & GOOGLE ADS
UX & SEO OPTIMIZATION
OMNICHANNEL COORDINATION
INFORMATION ARCHITECTURE
WEBDESIGN
SEO
CRM
SEO
05
Domaine de Naxhelet
Complete website translation of a family hotel complex with golf and spa in Wallonia — from French into English and Dutch, adapted to the cultural specificities of each audience while keeping the online experience consistent in every language.
MULTILINGUAL PROJECT MANAGEMENT
MULTILINGUAL TRANSLATIONS
CONTENT REVIEW
06
CUSTOM WEBSITE & NEWSLETTERS
Pascale Christoffel
A custom website and newsletter implementation for a painter specialising in painting, workshops and artistic wallpapers — featured in Pollen Mag, Marie-Claire and La Libre. A design reflecting her unique artistic universe, structured around her collections, with tailor-made newsletters for customer loyalty.
WEB DESIGN
EMAIL MARKETING
07
HEALTHCARE CAMPAIGNS
MediQuality
Management and execution of omnichannel marketing campaigns for a digital platform serving health professionals in Belgium, the Netherlands and Luxembourg: email campaigns, bannering across the platform, live webinars and e-learning deployments.